SMS consent & opt-in
Callie is a phone and text answering service built and operated by Ryan Robitaille, doing business as Data Rabbit (a sole proprietorship, Merritt Island, Florida) for home-service businesses such as HVAC shops. The text program is called Data Rabbit Front Door. Texts are sent on behalf of the business you contacted (for example, the Data Rabbit Front Door demo line at (321) 461-5617). This page describes how people end up receiving texts from Callie and how to stop them.
Program number: (321) 461-5617 (Data Rabbit Front Door demo line).
How you opt in
- You text the business's number. When you text a business that uses Callie, she replies to your message in that conversation (for example, to collect your address or confirm an appointment). Texting the number is your request to receive replies.
- You call the business's number and say yes. Before sending any text to a caller, Callie asks for permission out loud, right after confirming your callback number ("Is [your number] the best number to reach you?"), and only texts if you say yes. The exact question is:"This is Callie with Data Rabbit Front Door. Is it okay if I text you a confirmation and updates about this appointment at this number? It's up to 5 texts per request. Msg and data rates may apply. Reply HELP for help or STOP to opt out anytime."In Spanish: "Le habla Callie de Data Rabbit Front Door. ¿Le puedo mandar por mensaje de texto una confirmación y novedades sobre esta cita a este número? Son hasta 5 mensajes por solicitud. Pueden aplicar tarifas de mensajes y datos. Responda HELP para ayuda o STOP para cancelar en cualquier momento."If you say no, Callie does not text you. Your answer, the time and the call it happened on are recorded.
- Staff of the business (owners, dispatchers, technicians) are enrolled by the business owner during setup to receive job alerts and summaries about that business's calls.
We do not buy phone lists, and we do not text anyone who hasn't contacted the business or been enrolled as its staff. Consent to receive texts is not a condition of any purchase.
Example: verbal opt-in on a call
This is what a caller to the Data Rabbit Front Door line, (321) 461-5617, hears before any text is sent. The SMS permission question is always read word for word, separately from anything else, and texting only starts after a clear yes.
Callie: Thanks for calling. What can I help you with? Caller: My AC stopped cooling. Can someone come out this week? Callie: I can help with that. What's your name and service address? Caller: Dana Lee, 120 Palm Ave, Merritt Island. Callie: Is (321) 555-0142 the best number to reach you? Caller: Yes. Callie: This is Callie with Data Rabbit Front Door. Is it okay if I text you a confirmation and updates about this appointment at this number? It's up to 5 texts per request. Msg and data rates may apply. Reply HELP for help or STOP to opt out anytime. Caller: Yes, that's fine. Callie: Thanks. You're all set for Tuesday between 10 and 12. I'll text you a confirmation.The consent record saved with the call:
SMS consent: YES (verbal) · number (321) 555-0142 · 2026-10-20 14:02 ET · call ID on file · exact question asked: the script aboveIf the caller says no (or doesn't answer the question), the record is saved as NO and no texts are sent. The first text after a yes is:
Data Rabbit Front Door: You're booked for Tue 10/27 between 10 AM-12 PM. Msg & data rates may apply. Reply HELP for help, STOP to opt out.Names and numbers above are examples. Full terms: SMS Terms · Privacy Policy. Consent to receive texts is not a condition of any purchase. Your mobile number and consent are never shared with third parties or affiliates for marketing.
What messages you may receive
- Replies in a conversation you started by text
- Appointment confirmations and reminders
- Callback and follow-up messages about your service request or estimate
- Technician status updates (for example, who is coming and when)
- For business staff: new-job alerts and a nightly summary of the day's calls
These are service messages about your own request. Callie does not send marketing or promotional texts.
Sample first message (every first text to a number includes the disclosure):
Data Rabbit Front Door: You're booked for [Day] at [Time], [Tech] is your tech. Msg & data rates may apply. Reply HELP for help, STOP to opt out.Other example texts:
Data Rabbit Front Door: Hi Luis, it's Callie. Reminder: Jenna is coming tomorrow at 1:00 PM. Reply C to confirm or R to reschedule.How often
Message frequency varies, typically up to 5 messages per service request. Conversation replies come only when you text. Follow-up messages are limited to at most one per person per day, sent only between 8 AM and 8 PM local time. Msg & data rates may apply.
STOP and HELP
- Reply STOP (or STOPALL, UNSUBSCRIBE, CANCEL, END, QUIT, OPTOUT, REVOKE; in Spanish ALTO, PARAR or CANCELAR) at any time to stop all texts from that number. You'll get one confirmation and nothing after that. Reply START to opt back in; you'll get: "Data Rabbit Front Door: You're subscribed to appointment texts. Up to 5 msgs/request. Msg & data rates may apply. Reply HELP for help, STOP to cancel."
- Reply HELP (or INFO) for help; you'll get: "Data Rabbit Front Door: texts from Callie, the answering service by Data Rabbit. For help, call or text (321) 461-5617 or email ryan@datarabbit.com. Msg & data rates may apply. Reply STOP to opt out."
- Staff can reply STOP SUMMARY to turn off the nightly summary only.
Carriers are not liable for delayed or undelivered messages.
Your mobile number and SMS consent are never sold or shared with third parties or affiliates for marketing purposes. See our Privacy Policy and SMS Terms.
Contact
Ryan Robitaille dba Data Rabbit (sole proprietorship), Merritt Island, Florida · ryan@datarabbit.com · (321) 328-0834