Every callanswered.Even the9pm one.
Callie picks up your line when you can't: nights, weekends, when you're on a roof or on the other line. She finds out what's wrong, gets the address and a callback number, and texts you or your on-call tech. Every call logged. Nothing goes to voicemail.
She's running a made-up shop right now.
Space Coast HVAC doesn't exist. Callie answers for it anyway. Call or text the number and treat her like you'd treat a new hire on her first night shift.
Tell her your AC quit.
- Call or text. Say something like "my AC stopped, it's 84 in here".
- Give her a made-up address in Cocoa or Rockledge. Watch her check it's in the service area.
- Try to throw her: ask what it costs, say it's a rental, say you smell something burning.
- Hang up. She's already texted the "on-call tech" and written it down.
Call back. Press *. Enter 2468.
- That's the owner side. Same voice, different job.
- Ask "how many calls came in this week?"
- Ask "anybody call about a leak?" or "what came in after six tonight?"
- She answers from the log, not from memory. The numbers are exact or she says she doesn't know.
THE DEMO SHOP IS SEEDED WITH A FAKE WEEK OF CALLS, PLUS WHATEVER OTHER OWNERS ADD WHILE KICKING THE TIRES. IT RESETS OVERNIGHT. YOUR CALL WILL BE IN THERE WHEN YOU ASK ABOUT IT. DON'T GIVE HER REAL CUSTOMER INFORMATION.
IF SHE SAYS SOMETHING YOU'D HANDLE DIFFERENTLY, THAT'S THE DEMO SHOP'S RULE, NOT HERS. YOURS WOULD DO IT YOUR WAY. SEE HOW THE RULES WORK ↓
Tuesday, 9:42 PM. You're asleep.
A real sequence, made-up names. This is what happens between the phone ringing and your tech knowing about it.
Your number rings. It's after hours, so it forwards to Callie on the first ring. Nothing about your number changed.
"Space Coast HVAC, this is Callie. What's going on tonight?" Caller: the AC stopped around eight, it's 84 inside, there's a baby in the house.
Sorted as no cooling, urgent. She asks for the address, checks it's in your area, and runs your two questions: is the thermostat on, has the breaker tripped. Not a diagnosis. Your checklist.your rules
Gets a name and confirms the callback number she's seeing. Tells the caller: "Mike's on call tonight. He'll text you in the next fifteen minutes."
Mike's phone buzzes:to your tech
Mike replies 1. The timer stops. Dana gets a text: "Mike's got you. He'll be in touch shortly." Carlos never hears about it.
Had nobody replied in fifteen minutes, she texts the owner. Your rule, your number of minutes.judgment
You call your own line, press *, enter your PIN: "What came in overnight?" "Two calls. One urgent no-cooling on Palm Ave, Mike took it at 9:51. One maintenance request, Rockledge, wants a call back after nine."
WHAT SHE ASKS, WHO SHE TEXTS, AND WHEN SHE ESCALATES ARE YOUR RULES, WRITTEN DOWN WITH YOU ON SETUP DAY. SHE DOESN'T FREELANCE.
You decide how she handles every situation.
Nothing on this page is hard-wired. Every shop runs differently, so every Callie does too. Her instructions are plain English, written with you on setup day, and changed by telling her. This is what a few of them look like.
Disagree with any of these? Good. Yours will say something different. The point is that it's written down, in words you'd use, and you can read it, change it, and hold her to it.
Ask her how it's going.
The same line, with your PIN, is your dispatcher's desk. No app, no dashboard, no login. You ask the way you'd ask a person.
How many calls this week?
Twenty-three since Monday. Fourteen during hours, nine after. Six of the after-hours ones were no-cooling.
Anybody I haven't called back?
Two. A maintenance request from Rockledge on Tuesday, and a quote request on Merritt Island yesterday afternoon. Want the numbers?
Who called about a leak?
One. Water around the air handler, 1800 block of Fiske Blvd, Wednesday 6:40 PM. Carlos texted her back at 7:05.
Text Carlos instead of me after six from now on.
Done. After-hours alerts go to Carlos first, you second if he hasn't picked it up in fifteen minutes. Want me to read that back?
Every number she gives you comes from the call log, not from her memory. If she doesn't have it, she says so. A receptionist who guesses is worse than voicemail.
Your number. Your texts. Nothing new to learn.
Your phone line
Forwarded to her after hours, after a few rings, or only when you're already on a call. You pick. Changing the forwarding rule is the on/off switch.
Texts
Same number, same Callie. The customer who texted at 11 PM and calls at 7 AM gets "is this about the AC from last night?", not a fresh intake.
Your website
A chat box on your site that's her, not a form. Optional. Most shops add it in week two once they've heard her on the phone.
Your dispatch software
Jobber, ServiceTitan, Housecall Pro, FieldRoutes, Tekmetric, Google Calendar, QuickBooks, whatever you run. She talks to it directly, not through a Zapier hop. If it has an API, she can use it. We don't start there. We start when you've watched her be right for a few weeks.
Once she's been right for a few weeks, the question stops being "can she answer the phone" and becomes "what else can she do." Same Callie, same rules you wrote. None of this is in the first 30 days, and none of it is required. Follow-ups, the nightly summary text and booking onto a schedule are built today; the rest gets built for your shop when you ask for it.
$1,000 setup. Then a flat monthly fee.
Setup day
I come to the shop. We write down your rules: what she asks, who she texts, when she escalates, what she's allowed to say about pricing. Then we forward the line. About two hours.
She works
You go back to running the business. The texts start showing up. I'm watching the log every day and fixing anything she gets wrong, usually before you notice.
We count
I show you the number: calls she took, how many were after hours, how many turned into jobs. You decide whether to keep her, with the data in front of you.
Flat fee
Starts after the first 30 days. One monthly number. No per-call charges, no per-minute meter, no surprise invoice in August. A fraction of a part-time dispatcher.
Off switch
Change the forwarding and she's gone. No contract, nothing held hostage. The call log is yours either way.
If Callie doesn't bring you at least 3 booked jobs or urgent calls you'd have missed in your first 30 days, we refund the setup in full.
I'D RATHER TURN HER OFF THAN HAVE YOU PAY FOR SOMETHING THAT DIDN'T MOVE THE NEEDLE.
What she won't do.
She won't diagnose over the phone. She runs the two or three questions you'd have your dispatcher ask, writes down the answers, and gets a tech involved. She doesn't tell anyone their capacitor is bad.
She won't make up a price. If you give her a diagnostic fee and a service-call rate, she'll quote those. If you don't, she says a tech will go over pricing. She never invents a number.
She won't handle a dangerous call alone. Gas smell, burning, sparking: she tells the caller to leave and call 911 or the gas company first, then alerts you. Every time, no judgment call.
She won't pretend to be a person. If someone asks, she says she's the shop's assistant and offers to get them to a human. Most people don't ask. They just want someone to pick up.
She won't be perfect in week one. She'll mis-sort a call or ask one question too many. That's what the 30 days and the daily log review are for. By week three she sounds like she's worked there a while.
Does it sound like a robot?
Call the demo line and decide for yourself. She's a natural voice, she doesn't read a script, and she handles people talking over her. If someone asks whether she's a person, she says she's the shop's assistant and gets them to a human.
Do I have to change my phone number?
No. Your number stays. We forward calls to her after hours, or after a few rings during the day, or only when you're on another call. Changing the forwarding rule turns her on or off, and your phone company already supports it.
What happens with a real emergency?
She marks it urgent, texts the on-call tech immediately, and if nobody acknowledges within the number of minutes you set, she texts the owner. Anything that sounds dangerous, like a gas smell or burning, she tells the caller to get out and call 911 or the gas company first, then alerts you.
Does she know our prices?
Only what you give her. Hand her a diagnostic fee and a service-call rate and she quotes those. Leave it blank and she says a tech will go over pricing. She never invents a number, and she never promises a time a tech hasn't confirmed.
Does she work with Jobber, ServiceTitan, Housecall Pro…?
Not out of the box today. For the first 30 days she answers, captures, logs, and texts a human. Once you've watched her be accurate for a few weeks, we build a direct connection to your dispatch software (Jobber, ServiceTitan, Housecall Pro, FieldRoutes, Google Calendar or most anything with an API), not through a middleman like Zapier, with whatever approval step you want in between.
What about spam calls, vendors, and robocalls?
She recognizes most of them, logs them as noise, and doesn't text anybody. You can ask her "how much junk did we get this week?" if you're curious.
Can my customers tell?
Some will. Most won't care. What they notice is that somebody picked up at 9 PM, got their address right, and a tech texted them fifteen minutes later. The shops that lose the customer are the ones that went to voicemail.
Where does the call data live?
In an account in your name, with a log you can read or export any time. I don't resell it, train on it, or share it between shops. Each business gets its own Callie with its own memory.
What does it cost?
$1,000 setup. Then a flat monthly fee, starting after the first 30 days: no per-call charges, a fraction of what a part-time dispatcher costs. I'll give you the exact number on the phone. If Callie doesn't bring you at least 3 booked jobs or urgent calls you'd have missed in your first 30 days, we refund the setup in full.
How is it counted?
Only calls that come in after hours, or when your line is busy or goes unanswered, and that end in a booking or an urgent handoff. You can see each one on your Today page and in the nightly text. Forwarding has to be set up in the first week. Calls you answered yourself don't count.
Give me your shop's number.
I'll call it after hours this week, like a customer would, and tell you exactly what happened: how many rings, what the voicemail said, whether I'd have called the next shop on the list. Two minutes of my time, free, and you'll know where you stand.
- You'll hear from me, personally, within one business day.
- No access to anything. I'm just calling your number.
- If your phones are already covered, I'll say so and leave you alone.